Which tactic helped boost biweekly event attendance?

• A. Free pizza and raffles
• B. Higher admission price and fewer prizes
• C. Mandatory attendance
• D. Advertising only via posters

Answer: (A)

In event planning, attracting attendees hinges on increasing what people feel they’ll get from showing up and reducing the barriers to attending. Offering free pizza and raffles gives an immediate, tangible payoff for coming to the event and adds an element of excitement with the chance to win something. That combination taps into social and extrinsic motivation, making the event more appealing and worth the time and effort to attend biweekly.

Having people pay more to attend or offering fewer prizes raises the cost and lowers the perceived value, so fewer people will choose to participate. Making attendance mandatory removes voluntary interest and engagement, often leading to disengagement or resentment rather than genuine attraction to the event. Advertising only with posters is a passive approach that limits reach and impact, missing the stronger draw of tangible incentives that actively attract attendees.